Positano's real retail is vertical: sandal benches on Via Rampa Teglia, ceramic ateliers on Via Cristoforo Colombo, linen ateliers stacked along Via dei Mulini. Three days of family-run workshops, plus the Amalfi Coast's only proper markets.
Made-to-measure sandal bench near Piazza dei Mulini, open since 1960. You pick a sole, they trace your foot, then hammer the straps on while you wait. Around €90–160 a pair, ready in 30–60 minutes. Open daily 09:00–20:00 in season.
Pastry shop and lemon-terrace café on Via dei Mulini selling its own limoncello, lemon marmalade and candied peel in tins that survive a suitcase. Bottles from €12, pastries €3–6. Open daily roughly 08:00–24:00, with a shaded garden behind the counter.
Family ceramics house on Via Cristoforo Colombo, painting Vietri-style majolica since 1948. Lemon-and-vine plates, house-number tiles and full dinner services, all hand-painted in-house. Small tiles from €15, dinner plates €35–60, they crate and ship worldwide.
The original 'moda positanese' house, founded 1952 on Via Pasitea, still cutting linen and cotton in its own workshop above the shop. Airy shirts, wide trousers and printed dresses in the pastel palette that made the village famous. Most pieces €70–200.
The upper main road is one continuous run of independent labels — Antica Sartoria, Nadir, Pepito's, La Bottega di Brunella — selling hand-finished linen at €60–250. Nearly all open 09:30–21:00 in season and close entirely from November to March.
The hotel's concept store on Via Cristoforo Colombo, curated by Carla Sersale: Positano-print caftans, hand-blown glassware, straw bags and the Eau d'Italie fragrance line blended for the house. Scent from €140, resortwear €200–600.
Three generations of linen-makers with their own atelier in nearby Praiano supplying the Positano shops. Long unstructured dresses, kimono jackets and scarves in natural dyes, cut for a loose Mediterranean fit. Expect €120–350 per piece.
The busiest of the local labels, spread over several shopfronts near Piazza dei Mulini, stacked with embroidered cotton tunics, crochet tops and beaded kaftans at the accessible end of the market — most items €35–90 rather than atelier prices.
A 45-minute SITA bus ride east, the coast's only real street market fills Piazza dei Dogi and the seafront: produce, cheese, household goods and clothing at prices Positano never sees. Runs roughly 08:00–13:30 on Saturdays; bus fare €2.20 each way.
A paper mill working the Valle dei Mulini since the 1300s, still pressing cotton-rag sheets by hand. Deckle-edged writing paper, notebooks and wedding stock sold from the mill on Via delle Cartiere, a 10-minute walk up from Amalfi's cathedral.
The source of nearly every 'Positano' plate. Vietri's workshops sell the same hand-painted majolica for roughly a third less — full sets, garden pots and tiles. Reachable by ferry or the Salerno-bound bus; plates from €12, large pots €80+.
Back in Positano, the covered stretch below the church holds small stands and the Il Cavallino leather bench: belts, coral and cameo pieces, hand-cut espadrilles and painted tiles, sold by owners who will negotiate on multiples late in the day.