Cebu shops in layers: dried-fish stalls at Taboan, handloom weavers on Pedro Calomarde, guitar workshops across the channel in Abuno, then air-conditioned Ayala and SM Seaside. Three days moving from tin-roof markets to design showrooms.
Cebu's dried-fish market: 100+ stalls of danggit, pusit and tuyo under one tin roof from 05:00. Vacuum-packed boneless danggit runs ₱400–650/kg, dried squid ₱700+. Vendors seal bags for flights on request.
The city's raw seafood floor beside the pier, busiest 06:00–10:00: blue marlin, lapu-lapu grouper, squid and shells sold by the kilo. Adjoining stalls sell woven nito baskets and bamboo steamers for ₱150–500.
Social enterprise on Pedro Calomarde Street reviving Filipino handloom weaving with 200+ weaver families across the Visayas. Hablon and inabel scarves ₱1,200–2,500, jackets and bags ₱3,000–9,000. Mon–Sat 10:00–19:00.
Open-air night market on the IT Park lot, Thursday–Sunday 17:00–24:00: 60+ food stalls plus a craft row of resin jewellery, hand-poured candles, block-printed tees and leather goods, most ₱150–800. Cash and GCash only.
Flagship gallery of Cebu's internationally collected furniture designer on Governor M. Cuenco Avenue. Rattan and abaca signature chairs from ₱90,000; lighting, trays and smaller accessories ₱2,500–15,000. Mon–Sat 09:00–18:00.
Low-rise open-air centre of independent Cebu labels, concept boutiques and homeware studios ringed by cafés and a wine bar — quieter than the big malls and walkable end to end in an hour. Most shops trade 11:00–21:00.
The city's flagship mall: Kultura and Islands Souvenirs for barong, capiz and dried mango, Rustan's for imports, and local labels scattered across The Terraces. Ground-floor Cebu-made stalls sell otap boxes ₱120–300. Open 10:00–21:00.
Banilad lifestyle strip along Paseo Saturnino: ceramics studios, slow-fashion showrooms and interiors shops in low white blocks, plus wine merchants and bakeries. Units trade 11:00–20:00, later on Friday and Saturday.
Third-generation workshop in Abuno, Lapu-Lapu, where jackfruit-wood and mahogany guitars are bent, glued and strung by hand in the open air. Student models ₱2,500, concert instruments ₱12,000–60,000, ukuleles from ₱1,200. Daily 08:00–18:00.
Cebu's pasalubong institution trading since 1969: otap wafers, rosquillos, mango tarts, chicharon and dried mangoes stacked by the box. Otap ₱120–250, chicharon around ₱200, dried mango ₱180 a pack. Staff box orders for hand luggage.
Raquel Choa's tablea house on Paseo Arcenas: single-origin Cebuano cacao bars, tablea discs for sikwate, cacao nibs and cocoa butter soaps. Bars ₱180–450, tablea packs ₱250–600. Tue–Sun 10:00–21:00 with ground-floor tastings.
Sunset-side mega mall on the South Road Properties with a Cebuano crafts wing: capiz lamps, shell inlay, guitar retailers and Islands Souvenirs, plus a fourth-floor sky park deck facing the Cebu Strait. Open 10:00–22:00.