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🛍️ Shopping

Hiroshima for Shopping Lovers — 3 Days of Riverside Arcades, Kumano Brushes & Miyajima Woodcraft

Covered shōtengai arcades, Setouchi craft studios and department-store depachika between the six river channels of the delta.

📍 Hiroshima, Japan 📅 3-day itinerary

Hiroshima shops in layers: 577 metres of covered Hondōri arcade, the paper-lantern alleys of Ebisu-chō, and craft counters selling Kumano brushes, Miyajima rice scoops and Otafuku sauce. Three days of arcades, boutiques and workshop-direct buys.

Local Markets & Artisan Shops

09:00
🛍️ Hondōri Shōtengai Arcade

Hiroshima's 577 m glass-roofed pedestrian arcade runs from Kamiyachō to Fukuromachi with roughly 200 shops. Most open 10:00, though bakeries and drugstores start at 09:00. Andersen's flagship bakery at the east end sells the city's original anpan-style loaves from ¥250.

⏱ 2-3 hours 💶 Free to browse; bakery items ¥250-800
Enter from Hondōri tram stop on the Astram Line — the western half toward Fukuromachi has the independent shops, while the eastern end is chains.
12:00
🐟 Hiroshima Central Wholesale Market (Chūō Oroshiuri Shijō)

The city's fish and produce market in Kusatsu handles Setouchi oysters, conger eel and small horse mackerel. Public entry runs on designated open days; the on-site restaurant block serves market breakfasts from 06:00 and stays busy through noon with donburi around ¥1,200.

⏱ 1.5 hours 💶 ¥1,000-2,000 for a market meal
Check the monthly ichiba-matsuri open-market Saturday on the market's website — that's the only reliable day general shoppers can buy directly from stallholders.
14:30
🖌️ Fudenosato Kōbō, Kumano

Kumano town produces about 80 percent of Japan's calligraphy and cosmetic brushes. This brush museum-workshop displays the world's largest writing brush (3.7 m, 400 kg) and sells maker-direct kits; makeup brushes start near ¥1,500 and go past ¥30,000 for goat-hair sets.

⏱ 2 hours 💶 Admission ¥800; brushes from ¥1,500
17:00
🍶 Saijō Sakagura-dōri Brewery Street

Seven working sake breweries sit within a few hundred metres of Saijō Station in Higashi-Hiroshima, marked by red-brick chimneys and namako-wall storehouses. Kamotsuru, Hakubotan and Kamoizumi run tasting counters and sell brewery-only bottles alongside sake-lees skincare.

⏱ 1.5 hours 💶 Tastings ¥300-600; bottles ¥1,500-4,000
Bring a small bottle — several kura let you draw fresh water from their well taps, and the shops will bubble-wrap glass for flights free of charge.

Boutiques & Design Districts

10:00
🏬 Fukuya Hatchōbori Main Store

Hiroshima's homegrown department store, founded 1929, anchors Hatchōbori across ten floors. The basement depachika is the best single stop for regional food gifts — momiji manjū from Nishiki-dō, Otafuku okonomi sauce sets and Setouchi lemon confections. Open 10:00-19:30.

⏱ 2 hours 💶 Gift boxes ¥800-3,500
The tax-free counter is on the seventh floor, not the ground level — collect receipts across floors and process them all in one visit before 19:00.
13:00
📚 Edion Hiroshima Honten & Hondōri Backstreets

Behind the main arcade, the lanes toward Tatemachi hold small select shops, vintage denim dealers and record stores. Edion's flagship electronics tower sits on the corner with a duty-free floor for cameras and rice cookers rated for 220 V export use.

⏱ 1 hour
15:00
🧵 Kamiyachō Shareo & Pacela

Shareo is Hiroshima's underground shopping street beneath Kamiyachō crossing — roughly 80 shops of Japanese fashion labels, accessories and cafés, connected directly to Pacela tower above. Climate-controlled, which matters in the delta's humid summer. Shops run 10:00-20:00.

⏱ 2 hours 💶 Apparel ¥3,000-15,000
18:00
🍢 Ebisu-chō & Nagarekawa Evening Lanes

East of Chūō-dōri, Ebisu-chō and Nagarekawa fill with izakaya, standing bars and late-opening boutiques under neon. Small shops here sell Hiroshima Carp merchandise, hand-thrown ceramics and secondhand kimono well past 21:00, when arcades have already shuttered.

Carp team goods are cheapest at the independent stalls near Ebisu Shrine rather than the official store — same red caps for roughly a third less.

Souvenirs & Hidden Gems

09:30
🥄 Omotesandō Shōtengai, Miyajima

The 350 m covered street from the ferry pier to Itsukushima is where shakushi rice scoops were invented in 1800 by the monk Seishin. Workshops carve them on-site from cherry wood, ¥500 for a plain paddle to ¥5,000 for lacquered pairs; the giant 7.7 m scoop hangs midway.

⏱ 2 hours 💶 Rice scoops ¥500-5,000; ferry ¥200 each way
Ask a shop to burn your name or a phrase into a scoop — most do it free while you wait, and it takes about ten minutes.
12:30
🍁 Nishiki-dō and Momiji Manjū Bakeries

Maple-leaf cakes were created on Miyajima around 1906 and are still baked fresh along Omotesandō. Nishiki-dō and Yamada-ya let you watch the iron moulds turn; a warm just-baked one costs about ¥120, boxes of ten from ¥1,100 in red bean, custard and cheese.

⏱ 1.5 hours
14:30
🪵 Miyajima Traditional Crafts Hall & Rokkakudō

Miyajima-bori woodcarving and rokuro-turned trays are demonstrated at the crafts hall near the pier, with makers selling direct. Bowls turned from local zelkova start near ¥3,000; carved trays with wave motifs run ¥8,000-25,000 and take a maker several days each.

⏱ 2 hours 💶 ¥3,000-25,000 for woodwork
17:30
🎁 ekie, Hiroshima Station

The station's ekie complex gathers regional makers in one hall — Kumano brushes, Kure navy curry, Otafuku sauce, Setouchi lemon goods and every momiji manjū brand under one roof. Open until 21:00, later than the arcades, and steps from the Shinkansen gates.

Buy perishables like fresh oysters or namacha momiji here rather than downtown — the cold cases are stocked for same-day departure and staff pack them with gel ice on request.

📍 Route map

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