Agadir shops differently from Fez or Marrakech: no medina lanes, but a 6-hectare walled market, argan oil cooperatives run by Amazigh women, and 1960s-rebuilt boulevards lined with concept stores. Prices are lower and the haggling gentler.
Enter by Bab 7 on the north wall: the walled 6-hectare market holds about 3,000 stalls, and the section right inside this gate concentrates Berber silver, fibula brooches, Tiznit filigree and wool rugs. Open Tuesday–Sunday roughly 06:00–20:00, closed Mondays.
The interior food rows sell culinary and cosmetic argan oil, amlou, Souss dried figs, dates and saffron from Taliouine. Culinary argan is dark and smells of roasted nut; cosmetic argan is pale and near-odourless. Sold from 500ml and 1L tins.
The south-western rows stack doum-palm baskets, raffia bags, tagine dishes from Safi and Tamegroute green-glazed pottery trucked up from the Draa valley. Vendors will fit rope handles or wrap ceramics in straw for flight transport while you wait.
The state craft complex on the road toward Talborjt houses workshops where leatherworkers, thuya-wood turners and coppersmiths work at fixed, labelled prices. Useful as a price benchmark before returning to the souk. Typically open 09:00–18:00.
The whitewashed marina development at the north end of the bay lines its quay with small concept stores, resort-wear boutiques and a handful of Moroccan design labels selling babouches, kaftans and leather goods at fixed European-style prices. Shops open around 10:00.
The main hotel boulevard between the Corniche and the city grid is the pause point between shopping districts, with pavement cafés serving nous-nous coffee and amlou-topped msemen. The bookshops and pharmacy-style argan retailers along it stay open through lunch.
The large-format hypermarket in the Founty/Bensergao district is where residents buy packaged Moroccan goods at supermarket prices: sealed argan tins, Taliouine saffron boxes, olive oil, Moroccan tea glasses and Ras el Hanout. Open daily until around 22:00.
Talborjt is the rebuilt post-earthquake residential quarter and its square is ringed by everyday shops: tailors doing same-day kaftan alterations, spice grocers, and small silver dealers serving locals rather than tour buses.
A women's argan cooperative on the coast road north of Agadir where members crack argan nuts by hand between two stones and press oil on site. Visitors watch the full cracking-roasting-pressing chain, then buy oil, amlou and argan soap direct from the producers.
The working fishing port at the foot of the Kasbah hill sells the sardine catch Agadir is built on, plus dried and salted fish, sea salt and the cheap enamel tagine dishes the port grill shacks cook in — an unpolished market with almost no tourist stock.
Thuya burl from the Essaouira hinterland is turned and inlaid into boxes, chess sets and lamp bases in small workshops near the exhibition ground. The wood keeps a cedar-camphor scent for years; inlays use lemonwood and mother-of-pearl.
On the busiest days traders who cannot get inside the walls set up along the avenue outside: second-hand Amazigh textiles, old brass, vintage tea trays and household clearance goods. This is where Agadir's genuine antique fabric turns up rather than in the tourist rows.